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Just Because You’re a Service Professional Doesn’t Mean That It’s Charity Work (Part 2)

Submitted by on June 27, 2016 - 12:18 am

 

started this article by revealing the first of my three insider secrets to breaking the cycle of trading hours for dollars to help you soar in business and life in 2016. What was the first insider secret, you ask?  The riches are in the niches!

That means determine what sets YOU apart from other Pilates instructors. Perhaps that’s by recognizing what you are passionate about, in life and in your work. Maybe you teach more modalities than just Pilates.  Or maybe you make outcalls to clients. Perhaps you attract a particular audience. Your job is not to work with everyone—in fact, that’s the opposite of what you should be doing.

The key to failure is trying to please everybody.

Insider Secret #2: Only YOU can claim your worth
If you’re a Pilates instructor that’s struggling to get by, I need to ask you a very important question. Are the clients that you already have paying you what you deserve? From my experience, the only reason they aren’t is because you haven’t asked them to. And why not? You’re the only one who can claim your worth. Here are a few ways to know if it is time to raise your rates:
• You haven’t raised your rates in a year.
• You’ve never raised your rates before.
• Eight or nine out of every 10 prospective clients are saying “yes” to your rates.
• Other instructors are charging more than you even though you have more experience.
• The only reason you haven’t yet raised your rates is because of fear.
By raising your rates you will reduce your stress level and allow your business to grow. Not to mention most clients respect someone who charges what they are worth. Plus, clients who invest more in themselves value your services more and get better results. Most importantly, as you succeed you inspire your clients and colleagues to succeed.
“Success is a state of mind. If you want success, start thinking of yourself as a success.”
Dr. Joyce Brothers
So, what is your time and unique expertise worth? Decide what that is, believe in yourself and claim your worth!
Insider Secret #3: Your unique talents are of no use if no one can find you
You now have a clear idea of what are your unique offering and brand and you know what sharing that with the world is worth to you. So, where are your ideal clients? (Remember that your ideal clients are the ones in search of your unique offering and expertise, who also have the resources to pay for them.) The good news? These clients exist and they’re on the Internet looking for you right now! The bad news? Unless you have a Web site, it’s doubtful they’ll ever find you.
“The Internet is becoming the town square for the global village of tomorrow.”
Bill Gates
 
More good news? Creating a Web site is cheaper and easier than ever. In fact, you can even create one for free! (Check out Weebly.com, among others.) Here are a few things to keep in mind whether you already have a Web site or are creating one for the first time. The days of Web sites being fancy brochures in the sky are over! The main goal is to generate leads and make sales. Your site doesn’t have to be fancy, nor cost you a fortune to create. What it does have to do, however, is answer a simple question and entice your visitors to join your list, or better yet, pick up the phone and call you.
Here are a few things that your website (or landing page) should do:
Make it immediately clear WHO you work with.
Make it immediately clear WHAT problem you solve.
Make it immediately clear WHAT result they can expect to achieve by working with you.
Have ONE compelling message that is instantly clear.
Have an Opt-In Box, which gathers their name and e-mail address, ABOVE the “fold” (meaning that it can be seen without scrolling down).
Bonus Insider Tip: The money is in the list
As I mentioned before, the purpose of your Web site is to generate leads and make sales. If your visitors don’t pick up the phone to call you right away, you want to have their contact information so that you can still build a relationship with them. We live in a time when people no longer just buy products and services. They buy people. It’s important to give your contacts an opportunity to get to know you and what you have to offer.
Phew! It’s so nice to finally get those thoughts on paper. It’s a new year and time for even more success. If you want to see big changes, I encourage you to make some changes. Why not start with creating your niche, claiming your worth, telling the world where to find you and most importantly nurturing your contact list? Here’s to providing a tremendous service and being compensated well for it!
“Success is simple. Do what’s right, the right way, at the right time.”
Arnold H. Glasow
 

Want to learn more Insider Secrets about how to stop trading hours for dollars? Click here to gain instant access to Ana’s free video series on how to break out of the cycle of being a dollar per hour instructor and launch into the zone of making money 24/7!

Just Because You’re a Service Professional Doesn’t Mean That It’s Charity Work

Submitted by on June 23, 2016 - 8:40 am

“The minute you settle for less than you deserve, you get even less than you settled for.” Maureen Dowd

I’ve been excited to write this article for weeks now, yet each time I sit down to write it I just end up with a bunch of ideas floating all over the page. Why? Because I could go on and on about why service professionals aren’t claiming their worth and how passionate I am about changing that. In an effort to spare you all of the details, I’ve distilled the chatter in my head down to the three major pitfalls that I see over and over again and three insider secrets to break the cycle and help you soar in business and life.

Most of us became Pilates instructors because we truly believe in Pilates and we have seen it change bodies and lives. However somewhere along the journey we stopped treating our businesses as such and began running them like charitable organizations or hobbies. The three major pitfalls that I see over and over again are that most Pilates instructors and many other wellness professionals, although offering an important and valued service, haven’t distinguished themselves from the rest of the herd, are afraid to ask for better compensation, and don’t take advantage of this amazing FREE vehicle that we call the Internet. Because of that, they remain frustrated and under-compensated, attracting less than ideal clients and remain relatively unknown. All of that can end, however. Read on for the first of my three insider secrets to help you soar this year.

 

Insider Secret #1 -The riches are in the niches

 

Ok, so you’re a Pilates Instructor. Well, if you live in Los Angeles, like me, you’re one of many. So the real question is “What sets you apart from the rest of the herd?” A great place to start is by looking at your current clientele. What is the common thread between the majority of your clients? Perhaps your clients are on a mission to lose weight, or maybe they come to you out of physical pain. You might draw a young crowd or an older one. Maybe you offer additional services, like wellness coaching, nutrition, massage, etc. Work with what you have. Look for a common thread and build on it. The key is to have a clear niche that is focused on solving a specific problem that people are motivated to pay for. You don’t need to serve everyone, (nor should you try to). You should only serve those who need exactly what you have to offer and have the resources to pay you fairly for it.

 

Once you’ve figured out your niche you can create your unique brand. I’ve branded myself a Shift Agent because I inspire women to shift their lives to live (what I have coined) La Buena Life. I’ve used my Latino heritage and passion for helping others to live healthy & wealthy lives to define my brand. As you might expect, I often sprinkle Spanish into my Pilates instruction, website, e-zine and more. (Sound loco? Perhaps it is, but it’s very “me.” No one else can do a better job of being me, than me. The key is to revel in your authentic self and share it with the world. Nowadays consumers are interested in transparency. The more real and transparent you can be, the better).

 

Another example is my colleague, Pilates instructor Cassie Ho, (www.blogilates.com), who  features fitness, food and fun on her uber-popular blog, and web series BlogilatesTV. So what sets YOU apart? What are you passionate about? Perhaps you teach more modalities than just Pilates. Or maybe you make out-calls to clients. Maybe you attract a particular audience. Your job is not to work with everyone—in fact, that’s the opposite of what you should be doing.

 

The key to failure is trying to please everybody.

 

In order to be most successful, follow your passion, use your talents and be SPECIFIC about your ideal client. (By the way, your uniqueness might be something less obvious, such as your love for horses. Whatever it is, use it!)

 

Want more? And reveals her other two insider secrets in Just Because You’re a Service Professional Doesn’t Mean That It’s Charity Work, Part 2. Click here to access!

 

Want to learn more Insider Secrets about how to stop trading hours for dollars? Click here to gain instant access to Ana’s free video series on how to break out of the cycle of being a dollar per hour instructor and launch into the zone of making money 24/7!